As users tour the website, they'll see that it’s focussed on the work BCW does for its client partners, and how the combined organisation now offers a full suite of integrated communications capabilities across all disciplines and sectors.
"Just six months ago, we announced the merger of Burson-Marsteller with Cohn & Wolfe. It’s been exciting for us to unite the two organisations around the world, bringing the best of all teams into synergy," says Bridget von Holdt, business director at Burson Cohn & Wolfe.
She adds, "As you can imagine, it has taken a concerted effort to manage a merger of this magnitude while keeping our clients our first priority."
"In Africa, we have represented both Burson-Marsteller and Cohn & Wolfe for many years, and the merger positions us as the African network of the third largest PR player globally. This is really good news and has positive implications for our clients and for our partners across the continent," Holdt says.
"What it means is that that we are bringing new methodologies, innovative thinking and more integrated communications solutions to our African operation. We are very excited about these developments and we look forward to sharing them with our clients," she adds.
In addition, BCW has announced its acquisition of HZ, one of the largest independent, digitally-driven, integrated creative agencies in the United States.
"The acquisition will add the capability of HZ’s nearly 200 creative and digital professionals to our deep expertise in integrated communications across all industry sectors," Holdt concludes.
For more information, visit www.bcw-global.com. You can also follow Burson Cohn & Wolfe on Facebook, Twitter or on Instagram.