Paula Wilson Media Consulting
www.pwmc.co.za is a hub of experienced media, publicity, public relations and marketing professionals, all with heavyweight big brand experience in dealing with products, brands and services, both big and small. The company offers the best in class thinking; innovation; execution; results; and brand synergy. Which, in plain English, means ballsy ideas that put your brand or your business on the road to fame, press releases that become reality, and your brand wherever you look, in magazines, newspapers, on the web, on TV and radio... not just once, but over and over again.
The team is connected intravenously to the media machine, and is serious about getting the kind of results that prove how a synergised PR campaign equates to real value for your marketing rand. The team is driven by a unique approach: to deliver high-quality PR in a way that takes the stress out of this aspect of their brand management, so that they can focus on the main business.
Services offered include:
*Savvy media relations;
*Brand auditing diagnostics;
*Intuitive marketing insights and planning;
*Lifestyle and consumer marketing PR;
*A growing global network;
*New capabilities in insights and research; plus
*a full brand development service: a network of brand building partners in research, media/ad strategy and marketing strategy.
PR is an important part of the marketing mix for any individual, small or large business that needs to persuade; sell; educate; stimulate action; tilt perceptions; create desire; up awareness; whip up interest; or rally third-party endorsement. PWMC is all about the AIDA principle: Awareness, Interest, Desire and Action.
For more information, please call 021 789 1904.