Talisa Jansen van Rensburg gives you insight into what tech PR is and why it is the way to go.
So, what is tech PR?
Tech PR pros make use of the media to create well-received and engaging messages for the consumers of digital and technology business. These professionals need to build positive perceptions of these digital companies. It might be strange to think that tech companies need PR pros, but they make sure that the company overcomes tech-specific challenges.
Some of these challenges include communicating innovation to stakeholders, attracting the best talent and securing investment or award wins
. These companies are in a niche industry, which makes its audience very specific. Considering how specialised this industry is, it needs
PR pros who understand the industry and know how to reach that specific audience.Here are three reasons why tech PR is the route to go:
1. Tech is a very hot topic
Technology is all around us and impacts our daily lives, even in ways we don’t realise. How many times have you put a location on Google Maps and just drove, without knowing where you are going? And, 99% of the time Google Maps gets you to your desired destination.
Although tech such as Instagram, Showmax and Google dominate most of the ‘tech talk’, there are also many other products that play a big part in the tech world, such as pizza-making robots
, 3D printed rockets
and an app that aims to reduce food waste
According to an article by Babel: “Effective PR campaigns can help bring these stories to life and get a company’s message out there and heard by the people that matter.
The reason why it is so vital to ensure that the right people receive these messages is because tech PR is a niche market
, meaning that if a brand just posts something about its new product, chances are that the right people might not see the post.
2. Tech is ever-changing
If you enjoy a fast-paced environment, then a job in tech PR might just be the thing for you. You will never
be faced with a dull moment. The IBM Simon was the first phone that came out with a touchscreen in 1992
, and almost two decades later, smartphones are now capable of responding to voice control, taking amazing pictures and making use of facial recognition. Therefore, you can rest easy knowing that you will always encounter new and exciting products.
The best part? Since tech PR pros work so closely with brands before their product launches, , you get to be one of the very first people to see it in action.
3. Tech PR is all about socialising
Tech PR pros need to build strong relationships with people in the tech industry, which means that events will be filling up your calendar rather quickly. This is good news for all you social butterflies out there.
Tech PR pros also focus on social media to reach their desired target audience — ‘social’
being the key word here — because they will need to get to know a brand and their products extremely well in order to ensure that the right message is carried over to the correct target audience. Do you think tech PR is something that you would be interested in? Let us know in the comments section below.
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*Image courtesy of Pexels