Greater Than says that, with its 14 award and 14 years of experience in PR, marketing and event management, the agency is 'in a prime position' to expand its service offering beyond South African borders.

Owner and managing director Galia Kerbel, who immigrated to Israel three and a half years ago, indicates that he saw a gap in the market that needed to be filled.

"Over the years, Greater Than has established itself as the full-service PR and Communications partner of choice to some of the world's leading brands and companies," says Kerbel.

"With this proven track record, we're excited to expand our integrated offering into new markets and contribute real business value to our clients through our strong global network, local expertise and commitment to delivering hard-hitting measurable results," Kerbel adds.

"A majority of brands structure their operations and marketing efforts according to international regions, of which a major one is EMEA. As we have the insights, capabilities and network to launch and grow our client's brands within this viable market, this is a perfect opportunity for global brands," Kerbel says.

"Together with Greater Than's long-standing in-country partner Eclipse Communications — as well as additional like-minded, in-country partner agencies — we are able to offer an EMEA solution based on our widely spread expertise," adds Kerbel.

The company will serve local brands wanting a reputable communications agency on-board to grow their business in Europe, the Middle East and Africa. "Since the mother-tongue in Israel is Hebrew and with our experience in the industry, we were perfectly positioned and skilled to create clear and effective messaging that makes an impact," Kerbel says.

Additionally, GTi Communications will also service global brands looking for an in-country partner in Israel that offers western service. "Our differentiator is that we deliver service excellence as well as results. We are also able to bridge various gaps for our clients — mainly culture and language gaps. We understand the intricate and critical nuances to deliver on-strategy and day-to-day implementation and opportunities," Kerbel says.

GTi Communications says that it aims to provide a full-service offering based on the in-country needs, servicing clients with corporate and brand communications for business, technology, consumer and lifestyle brands.

Additionally, the company will also offer marketing communication and consulting, including upskilling C-levels in their English presentation communications skills. 

The agency's clients include:
  • Dr Chocolate
  • BIC
  • Lazerac Hotel and Spa
  • Russian Bear Vodka
  • Stretton's London Dry Gin
  • Hisense
  • Humane Society International
  • Harley-Davidson
  • MWEB
  • World Cancer Leader's Summit
  • Hugo Boss
  • TFG
  • Strongbow
  • Twix
  • Pedigree, and
  • the Royal College of Obstetricians.
"If you're looking for a partner that knows how to strategically amplify your brand through traditional and digital channels and make a positive contribution to your business, then you have come to the right place," concludes Kerbel.

For more information, visit www.gticommunications.com or www.greaterthan.co.za.