WE ARE ONE aims to provide creatives with a way to come together in the fight against racism and intolerance. It strives to be a platform to bring inspiring anti-hate messaging to the general public.

The programme has asked creatives around the world to develop poster images that communicate anti-hate messages, using a supplied template. The work will be showcased on the organisation's website, social media channels and in email newsletters, reaching the club's more than 400 000 global constituents.

The selected work will be reviewed by a committee, comprising the following One Club board members, before being showcased:
  • Keith Cartwright, president / CCO of Cartwright
  • Judy John, global chief creative director at Edelman
  • Pum Lefebure, co-founder / CCO of Design Army
  • Philippe Meunier, co-founder / CCO of Sid Lee, and
  • Robert Wong, co-founder of Google Creative Lab.
In addition, The One Club has partnered on the programme with Outfront Media, one of the world's largest out of home media companies. Outfront has committed to featuring a select number of submissions on digital billboards around the United States to raise awareness among the general public and inspire others to play an active role in the fight against hate.

The deadline for the first round of submissions is Friday, 18 June. Specs can be found on the initiative's website. Work will be reviewed and displayed online shortly thereafter, and Outfront will display the first selection of the designs on billboards, transit shelters and other OOH media at the end of June.

"Creativity can change the world," says Design Army's Pum Lefebure, who was instrumental in leading the project. "WE ARE ONE is an important, urgent call to the creative community to come together as allies and to use our voice, influence and unique skills to take a stand and tell this crucial message to the world."

"Creative activism is a part of The One Club's DNA,” says Kevin Swanepoel, CEO of The One Club. "WE ARE ONE is in line with our mission to support the global creative community and to take action to promote diversity, equity and inclusion."

"Anytime even one of our canvases can be used to speak love and visually inspire someone with a positive uplifting message, we're all for it," concludes Eddy Herty, VP national creative director of Outfront Studios. "Having the opportunity to collaborate with an organisation like The One Club is invaluable as it aligns perfectly with our purpose: to help people, places and business grow stronger."

For more information, visit www.oneclub.org. You can also follow The One Club on Facebook, Twitter or on Instagram.