Styling Concepts is a fashion press office and PR agency, beginning in 2006; when recognised fashion stylist Lorraine Maisel decided to open her own fashion press office. Inspired by the international concept of fashion press offices existing in the prominent and acclaimed fashion houses abroad, this innovative idea was brought to South Africa.

Often referred to as the One Stop Styling Shop – Styling Concepts is located in the Media Mill in Milpark. Synonymous with any fashionistas dream wardrobe, its showroom is overflowing with the hottest key fashion items across ladies' and menswear, with the latest fashions and fine collections from its glamorous array of popular brands, which include Lipsy London; True Religion Brand Jeans; Soviet; Everlast; MaxMara; and Havaianas, to name a few.

Over the years, the Styling Concepts team have formed close working relationships with many prominent editors; fashion editors; feature writers; and stylists that source, style and write for the South African glossy magazines, dailies, weeklies, newspapers and television shows. Many prominent fashion stylists frequent its offices, choosing from its wide variety of stock, selecting samples most relevant to their briefs. Styling Concepts receives all of their fashion briefs, specifying their fashion desires for particular photo shoots and send stock directly to their offices. Determined to obtain as much publicity and editorial for its clients as possible, it further engages in numerous below-the-line campaigns as well as other PR activities, however its main focus is placing its products in as many fashion publications as possible, heightening consumer brand awareness. Excellent industry networking and relationship building have ensured efficient, effective and consistent brand and editorial exposure across the board.

The Styling Concepts team live and love fashion in every style and form, offering a solution to all your below-the-line fashion needs. For more information, call 011 482 7528.