"We applaud the government for the work they have done to accelerate the vaccine programme. Now that vaccines are being administered to citizens aged 35 years and up, Wimpy is hoping to create enthusiasm to curb the virus and are rewarding our customers for saying 'yaaas' to the future by getting jabbed," says Jacques Cronje, marketing executive for Wimpy. 

"As a brand that considers itself an established part of the fabric of South African culture, Wimpy has always encouraged South Africans to do the right thing. We respect that everyone has the right and freedom to decide whether or not to get vaccinated, but we are rewarding those who are taking a stand in combating the Covid-19 pandemic," adds Cronje. 

In 2009 and 2014, Wimpy ran a '#Cups4Votes' campaign, in which they offered a free cup of coffee to every person who showed an inked thumb after voting in the national elections. The voting campaign was successful and saw thousands of South Africans claiming their free coffee after voting. Wimpy says that it is hoping that the vaccination campaign will have the same enthusiastic response. 

Wimpy says that it has been celebrating memorable moments in South Africa for over 54 years and believes that, as a nation, South Africans are '#bettertogether'. Cronje has issued a challenge to other brands and businesses to join the restaurant in encouraging people to be vaccinated. 

"If you’re helping South Africa overcome this pandemic by receiving your Covid-19 vaccine, come and enjoy every moment and have a coffee on us," concludes Cronje.

For more information, visit www.wimpy.co.za. You can also follow Wimpy on Facebook, Twitter or on Instagram.