ZGC will be mandated to conceptualise campaigns to highlight the significance of the extravaganza. The campaign will encompass creative designs and online promotions of artist calls, workshops, collaterals and the main event.

"These have been testing times for art and artists. We rise up to the new beginning with new energy and vibe for Abhivyakti and look forward to a great festival," says the event.

Khushboo Solanki Sharma, founder of Zero Gravity Communications, says, "We are thrilled to win the mandate of Abhivykati — The City Arts Project once again. As a strategic communications partner, we are committed to delivering the best outcomes in an endeavour to strengthen brand visibility and build a sound recall across platforms."

Abhivyakti is an initiative that aims to encourage original thinking and experimentation in arts across the four segments, which include:
  • visual arts
  • music
  • dance, and
  • theatre.
The fourth edition of this art festival is slated to be held in February 2022. ZGC had been entrusted with the branding mandate during the second edition of Abhivyakti.

Founded in 2014, Zero Gravity Communications is an award-winning full-service agency. The company's portfolio includes brands such as:
  • Vadilal Ice Cream
  • Goyal & Company
  • Havmor
  • Venus Group
  • Jivraj9
  • NBC Bearings of CK Birla Group, and
  • MyByk.
For more information, visit www.zerogravitycommunications.com. You can also follow Zero Gravity Communications on Facebook, Twitter or on Instagram