You've surely heard the saying, "Don't be a Grinch." But what if being a Grinch can actually
prove to be beneficial — especially
in the PR space? Cause that's just it — it can!
For example, the Grinch stole Christmas and realised the crisis
he had caused. So, he then focused on fixing it and learned important lessons along the way. Sound familiar, PR pro
The Grinch shows viewers that we are all human and there is no need to be perfect — and that is vital
for any PR professional to know. This is because the public relations space can be a tough one to navigate, and you need thick skin and have to be able to always think on your feet.
How peculiar is it that the Grinch can teach us a thing or two? Curious to find out what these insights are? Then let’s get right into it:
1. The Grinch makes time for social interactions
As a PR pro, you know better than anyone that we are all social creatures by nature, regardless of whether we are introverts, ambiverts, or extroverts. But this does not mean that you will be immune to slacking on your social responsibilities (burnout is definitely
still a thing).
When the festive season kicks in, socialising can start to feel a little bit overwhelming. This is because you might spend more time with friends, family and colleges, all
while dealing with your workload. So, what can you learn from the Grinch in this regard? Well, even when he is tired of being social, he still
makes the time.
Making the time for these social interactions is important because it allows you to nurture relationships with clients, journalists and the public. The festive season is also a great
time to remind your contacts that you appreciate them.
It is important to take a break and have a proper balance between your work
, personal and social responsibilties.
2. The Grinch is an honest communicator
What makes for an excellent PR pro — aside from being able to balance gaining earned media, writing press releases, networking, managing crises and organising press conferences? Well, being an honest communicator, of course! And not just with their colleges but with their clients, the public and business partners as well.
It is also essential to remember that, as the PR professional, you are the messenger between a company and the public. Therefore it is vital
to communicate the truth to the public and not feed them any misinformation, disinformation, or fake news
that could cause damage to them or their brands.
And who is the best honest communicator that we can all look to for some inspiration? Yes, you guessed it: The one, the only
3. The Grinch is great at time management
The ultimate PR pro is the one that can balance their busy work schedule and (on top of that) make time for living life — essentially
mastering the work-life balance thing! And where does one start with mastering the art of balancing all these duties? Time management
With the festive season approaching, it can become difficult to keep up with everything. This means it might be time to take a look at what the Grinch is up to for some guidance.
Time management and planning is something that the Grinch is surprisingly really
good at. For example, he makes time to solve vital issues in the world (which is world hunger) and also focuses on making time for his own dinner. So, be sure to set some time aside and make that to-do list of yours.
What are some other tips that PR pros can take from the Grinch? Be sure to let us know in the comments section below.
*Image courtesy of Vecteezy *Meme courtesy of Imgflip