The brand says that coping with a disadvantaged background can be overwhelming for a young talented artist — most of them don't know where to turn for help.

The co-founder Muvhusi Tshilimandila describes Creatives Makhado as a digital platform that serves as light, revolution and new beginnings for all these young artists as they remain the biggest future of tomorrow.

The brand says that the platform is now a go-to place for thousands of local creatives. The platform aims to help creatives with:
  • connecting creatives to each other's work
  • getting exposure
  • gaining knowledge, and
  • helping to keep them motivated at all times.
The free platform features all types of creative collaboration — from artists, dancers, models, designers, actors and photographers.

For the past eight years, the team from Creatives Makhado has also been trying to keep young girls in school by uplifting and empowering them; the brand has been visiting high schools for:
  • motivational talks
  • activities, and
  • donation of sanitary pads, school shoes and stationery.
Creatives Makhado says that it is not only a digital platform that showcases the works of creatives; it is bigger than just an app website or digital place. It is rather classified as a media-driven movement focused on creating change through speaking and standing up for upcoming artists. 

Creatives Mahado adds, "You can call us activists, we are the new culture, the new religion, the new community, the new system. Our supporters are very solid and cultured."

"We are still inviting more local creatives to join us in order to build a 'Brand New Creatives Industry'. An industry which will unite 'creative artists' with 'entrepreneurial artists' and together, we will forge a culture where taking risks is rewarded," adds Creatives Mahado.

"This is where teams can be forged from all over the country to create 'true art' together, using the digital space to centralise communication and ensure progress is made. Our platform is here to take the shape of the digital space into a new revolution," says Creatives Mahado.

The brand says that its vision is to create a brand new creatives industry and, in the process, make South Africa great. The mission is to build the "most biggest and fairest creatives agency in South Africa", where artists won't just survive but thrive. "We are hoping to make this vision a reality," the brand adds.

The agency says, "To unlock South Africa's hidden talent, we will have to re-create the creative industry to give unknown artists a chance to get their work recognised. So if we could truly impact the creatives industry, it would subsequently impact the country in a positive way."

"We spent years learning about the media industry. Discovering how unfair it was, we decided we were not prepared to operate in the same way. That's why we created this platform, to pave a new way," concludes Creatives Mahado. 

For more information, visit www.creativesmakhado.co.za. You can also follow Creatives Makhado Facebook or on Twitter.