According to the group, the communication agencies has a reach of 15 countries based on shared values, relationships and attitudes.

Razor, which is part of the M&C Saatchi Group of Companies in South Africa, opened its doors in 2020; it says that it quickly earned the trust of clients across multiple industries.

These industries include the likes of:
  • BDO
  • Investec
  • Tiger Brands
  • Audi, and
  • Virgin Active.
The group adds that it challenged the industry to produce work that was more effective, more measurable and more culturally connected.

"Since we started this business, we have committed to being a better place for our people and our clients," says partner and managing director Dustin Chick. "That means thinking and doing PR in a deliberately different way, foregrounding creativity and ensuring there's a deep collaboration with and between our clients and the larger M&C Saatchi Group."

The group says that its results have paid off. In three years, Razor has become the most awarded PR agency in Africa, winning key accolades like Best New Global Consultancy and Best New Consultancy EMEA at the Sabre Awards in 2021, as well as Africa PR Agency of the Year in 2022. It was also awarded PR Agency of Year at the Financial Mail Adfocus Awards.

SERMO co-president Ryan Woor says, "We are delighted to welcome Razor as our official South African SERMO partner. It is a young agency with big ambition and has achieved so much in such a short period of time. It is a great cultural fit for SERMO and I believe that it will add a huge amount of value to the network."

Chick concludes, "Being part of SERMO augments all our founding ambitions. We join a network that rightly believes that building and supporting influence means pairing the best of strategic comms thinking with an understanding of all the nuances of a local market."

SERMO says that it was founded in 2009 as the first global network of independent communications consultancies, built on relationships, not ownership. SERMO is now made up of 11 independent communications agencies, across 15 countries, specialising in the following:
  • consumers
  • B2B and corporate communications
  • digital and content
  • events, and
  • experiential.
For more information, visit www.sermocommunications.com. Individuals can also follow SERMO on Instagram.