BusinessDay Energy says, "With fuel prices at unprecedented highs, ongoing load shedding from Eskom and the effects of climate change becoming more apparent by the day, the need to transition to renewable and sustainable forms of energy has never been greater."
And we agree! But to implement and eradicate such 'unprecedented highs', one must first understand what
climate activists are talking about when they use their jargon.
So talk the talk of climate activists here with Jané Rossouw from media update:
Carbon neutral
Being
carbon neutral means striking a balance between CO2 emissions and CO2 absorption in certain business operations.
What PR pros can do to achieve carbon neutrality includes the following:
- Raise awareness surrounding carbon neutrality initiatives.
- Drive public engagement on carbon neutral topics.
- Create educational material on the purpose, benefits and tactics.
- Influence policymakers and advocate for carbon neutral policies.
Net zero
Net zero is a company's effort to reduce all greenhouse gas emissions and absorption throughout the whole supply chain.
What PR pros can do to help reach net zero:
- Work with organisations to develop targeted communication with shareholders and clients.
- Drive green programmes and campaigns.
- Stay updated with green terms and summits.
- Host informative events and social outreach initiatives.
Do you have any other green lingo you want us to define? Leave the terms in the comment section below for us to explain.
*Image courtesy of Canva