"These children have been burdened with constant medical visits, extended hospital stays and therapies, which is why the foundation is dedicated to instilling hope in their lives and those of their families," says Wimpy.
Slipper Day is aimed at all South Africans — regardless of age or industry — and includes the likes of schools, corporations and individuals.
In 2022, Reach For A Dream raised over R8.3-million. In 2023, it is aiming to raise R10-million. This will allow the organisation to help 2 000 children with life-threatening illnesses experience the moments of joy that come with having their dreams fulfilled, according to Wimpy.
"Wimpy has been a proud partner of this initiative for close to a decade and, with South Africa's help, we've given hope to thousands of little dreamers," says Jacques Cronje, Wimpy's marketing executive.
"With our wide footprint across the country, we are able to make sure that Slipper Day stickers are easily accessible to the public and we encourage all South Africans and corporations to get involved and support Reach for a Dream this Slipper Day," concludes Cronje.
To support this initiative, individuals can purchase a R20 sticker at any Wimpy on the days leading up to the day. The sticker is redeemable for a free Wimpy Coffee on the day, and Wimpy asks that all patrons wear their slippers on the day to create further awareness for the campaign.
For more information, visit
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