Yes dear reader, you read that correctly. There is much for PR pros to learn from watching our new Queen and her King George. So, rein in your horses and park your carriages as we take a deeper look into the lessons to be learned.
Scroll down as media update's Saads Abrahams takes the members of the PR ton on a journey of enlightenment.
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The importance of diversity — The great experiment
Queen Charlotte marked the dawn of a new era in London and its esteemed members of the ton. She was indeed the first person of colour to be accepted into high society, and the very first person of colour to assume the grand title of the Queen of Britain.
This audacious endeavour was known as 'The Great Experiment' and led to other people of colour being beckoned into the ton and adorned with titles as Lords and Ladies. It was a complete shock to the existing society, but it ended up giving a brighter future not only to the privileged members of the ton but also to Britain as well.
PRs should look at this to serve as inspiration to venture into uncharted waters, embracing people from all backgrounds and preferences to elevate the messages that they are intending to breathe life into.
In any campaign, PRs should place importance on diversity; this is a
sure way to capture a wider audience while achieving a successful and well-received campaign. By having diversity in
Queen Charlotte, it not only reflected the world we live in today, but it was able to broaden its appeal and attract admirers from far and wide.
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The inclusion of storytelling
The entire way this series tells its story is utterly compelling. One cannot bear to look away for even a
single moment. There is chemistry between the characters, depth in each character and emotional devastation imparted to viewers.
This is seen in Charlotte finding out about the torture, Brimsley dancing by himself to the emotionally intimate scene of Queen Charlotte and King George (Farmer George) under the bed, talking about their first grandchild (insert ugly crying faces here).
Now, dear PRs, please take heed to what I am about to say. Storytelling is of the
utmost importance — and this is why.
The very essence of your job is to help brands or companies connect with their desired audiences. And what better way to do this than by telling a compelling and heartfelt story that resonates through to their
soul.
Our dearest Queen Charlotte knows she must convince the esteemed members of the ton and parliament that King George is fit to be their ruler and she knows
exactly how to do it: To show them that they are a strong team, they host a ball. By
showing rather than telling the members of the ton that all is well, they have
complete control of the narrative.
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The impact of historical accuracy
The allure that the
Queen Charlotte story has over the public is that it is historically accurate (to a degree … I mean it is still for entertainment) but, nonetheless, the story is about the real Queen Charlotte who was of Moor descent and the genuine love that blossomed between Charlotte and George. The historical King George was also dubbed the 'mad king' as he had a mental health illness.
This is an important lesson for PRs to take note of. This lesson goes hand in hand with storytelling because telling a story is one thing, but telling a story that is
factual can truly captivate and have a greater impact on the viewer — be it emotional
or intellectual.
Yours faithfully,
Lady Abrahamsdown
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What were your thoughts on Queen Charlotte? Let us know in the comments section below.
*Image courtesy of Canva