The show follows Ted Lasso, an
American Football coach, as he takes a job managing an
English Football team.
Yes, they are two different sports. The show is filled with some
suspense and genuine
comedic genius, but the most important part of the show is the
characters.
Working in PR can sometimes feel like managing a team of a sport you
don't know in a country that is
not your own. Lucky for us, the
Richmond team and managing
squad can help you out.
Sit back as media update's Alrika Möller take PR pros through the exciting world of Premier League Football:
Roy Kent: Know your value
Roy Kent might seem like an
angry man that shouts a lot, but one thing about Roy will forever ring true — he knows his
value.
Roy was a Football player for a very long time, and he started out when he was just a teenager. He has the
skills,
knowledge and
wisdom to back him up, which is why he is not afraid to step into a coaching role after he decides to retire.
In PR as in Football, you need to be
confident in the skills and knowledge you possess.
Confidence is a massive part of PR, and confidence comes from knowing your
worth.
When it comes to signing a new client or handling a PR crisis, your confidence is
key in getting the job done.
Clients want to know that there is a
steady hand with the needed skills and knowledge to handle their needs.
Ted Lasso: Influence rather than inform
Ted is the
loveable goof that drives the show. He takes the job on a
whim and while
many,
many people have doubts about his ability to coach an English football team, Ted does not stand down.
His main coaching strategy is
not to coach them on the game specifics and skills but rather to
influence and
inspire them to be better together as a team and as people.
This ability to inspire
rather than inform is one that PRs need to keep in mind when they are creating campaigns and writing press releases. Anyone can communicate a message and inform the public about a launch or campaign, but how you say it can
change everything.
You have a bigger chance of inspiring people and influencing behaviour when your message is
relatable and
actionable. When a
PR professional can make people feel seen and understood, people are more likely to listen or pay attention.
You don't have to pull out a
Ted Lasso-style inspirational speech, but you can use his
charisma and develop a
way with words.
Jamie Tartt: Be open to upskilling
If
arrogance were to manifest as a person, it would be Jamie Tart in
season 1. The man truly believed he was the best and the rest of his team was basically
back-up singers to his
solo act. This starts to change a bit in season 2, but Jamie really comes into his own in season 3 with the arrival of
Zava, a player that might
actually be the best.
In an attempt to keep up with Zava and
not fade into the background, Jamie decides to
recommit to training with the help of Roy.
I am
not saying PR professionals have to wake up at
04:00 to go running with an
angry British man. I am saying that it is
important to keep
improving and upskilling.
You have the
skills and
training from studying or internships, but things change and
evolve. PR professionals need to be open to more
training and
upskilling throughout their careers if they want to
stay or get on top.
The only constant is change, and the PR world is changing
quickly and
constantly. You have to keep up with the latest tech and teachings in order to be a success in the world of PR.
Learn from Jamie Tartt and
never be complacent.
Keeley Jones: Fresh takes and creative ideas
When it comes to PR, Keeley Jones might be the
real hero of the
Ted Lasso story. Keeley started off as the model girlfriend of one of the players and ended up being a
PR genius with her own company.
She might look like she is all
glitter,
fur and
leopard print, but from the moment she takes on the role of team Pr,
she crushes it. Keeley brings a
fresh new modern take and a
different perspective to the PR world.
Her fresh perspective leads to
creative ideas that result in the
success of her campaigns and her career as a whole.
Creativity is an important part of any PR professional's job. You have to find
new and
creative ways to:
- communicate
- reach your audience, or
- address an issue.
Most clients want the same thing when it comes to PR. Fresh perspective and creative ideas are how you
ensure that every client doesn't receive the exact same product.
Let Keeley Jones
inspire you to add some
creative flair to your PR arsenal.
What are your best PR tips and tricks? Let us know in the comments section below.
*Image courtesy of Canva