Perception is everything! Everyone cares about what other people think of you and for brands it is a million times more intense.

What people think of your brand or company can make it or break it.

PR professionals know this, which is why public perception or opinion is extremely important to anyone working in PR.

media update's Alrika Möller lays out a guide to PR and perception below:

Infographic

Public perception can have a big impact on any brand or company. Do you agree? Let us know your thoughts in the comments section below.

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We can be your one-stop shop if you are looking for more PR tips and advice. Have a look at How to understand your target audience — in 200 words or less.
*Image courtesy of Canva
**Sources used include Chron and Zenmedia