"In today's dynamic landscape, building and maintaining a strong reputation is more challenging than ever before," says Regine le Roux, managing director at Reputation Matters.

"With a wealth of knowledge in communication, reputation and brand management, our team of experts understands the complexities and difficulties businesses face in protecting their reputation," le Roux adds. 

"Originally published at the dawn of the pandemic, the first edition of this e-book provided invaluable guidance on navigating reputation management through a global crisis. We have now expanded and updated the e-book to include a wealth of new insights and strategies that can be applied to any situation," le Roux says.

Reputation Matters says that its mission is to empower companies to quantify their value and become truly great businesses. Their values of Growth, Respect, Excellence, Authenticity and Trust (GREAT) drive them to provide the most comprehensive and effective reputation management strategies available.

To help communicators in their quest to manage and enhance reputation, employee engagement and brand management, it has invested heavily in the development of three cutting-edge research tools:
  • the Repudometer®
  • Employee Climate, and
  • BrandUmeter.

"These tools will equip you with the ability to measure and strategically manage your organisation's reputation, ensuring your efforts are both targeted and impactful," the agency says.

"Within the six chapters of our e-book, our experienced team offers practical advice and actionable strategies that draw upon our extensive knowledge and expertise," concludes le Roux. "From building a solid reputation to managing internal stakeholders and safeguarding your brand, we cover it all. Furthermore, we provide forward-thinking ideas and insights to help you stay ahead of the competition."

Individuals are encouraged to obtain a free copy of the e-book here or by contacting [email protected].

For more information, visit www.reputationmatters.co.za. You can also follow Reputation Matters on Facebook or on X.