The 'Remember to Think Pink' campaign uses a series of four pink sticky notes in English, Zulu and Xhosa to encourage women to schedule their annual breast exam.

The sticky notes are being distributed around the country by Reach for Recovery's more than 500 volunteers and friends, who are taking them to salons, cafes, restaurants, coffee shops, gyms, churches, mosques or community centres and other places where women gather.

The campaign is being rolled out online on Euphoria's social media pages through a mix of static and video content that links to a 'Remember to Think Pink' landing page.

The page encourages women all over the country to help paint South Africa pink by sharing a 'Make The Smart Call' digital sticky note on their social media channels.

"With this simple, collective and collaborative action, vital early detection messaging can go further, faster," says Euphoria Telecom national marketing manager Lauren Pybus.

Reach for Recovery and Euphoria Telecom will also be hosting a series of activations over the course of October using giant pink sticky notes to help increase public awareness of the disease and the power of early detection, as well as raise funds.

Reach For Recovery's national chairperson Stephné Jacobs says, "Approximately one in 26 women in South Africa will develop breast cancer over the course of their lifetime. As a long-standing national breast cancer service of 56 years, this statistic really hits home for us at Reach for Recovery. We are thrilled to be part of Euphoria Telecom's 'Remember to Think Pink' collaboration."

"We want women to understand they need to go for scans to help detect the disease. We are also showcasing our services and raising funds to fulfil our mission of providing emotional and practical support to every person in South Africa confronted by breast cancer," Jacobs adds.

Pybus says this is the third campaign the company is doing with Reach For Recovery as part of its CSI programme.

"This year, we are amplifying Reach For Recovery's proactive message by using the simple visual mechanism of bright pink sticky notes as a means to remind women to 'Make The Smart Call' and schedule their annual breast cancer screening," adds Pybus.

"It's been a pleasure and privilege to collaborate with Reach For Recovery on the 'Remember to Think Pink' campaign, and we look forward to supporting this amazing organisation well into the future," Pybus states.

Jacobs is also encouraging other businesses to sponsor the charity.

"Reach For Recovery is South Africa's oldest breast cancer organisation," says Reach for Recovery ambassador Marli du Toit.

"We provide practical and emotional support to breast cancer patients during their journey and survivorship afterward. By creating and launching this super-fun and engaging 'Remember to Think Pink' campaign, I know we are only going to get our message further, raise more money and inevitably save more lives — isn't that awesome?" concludes du Toit.

For more information, visit www.euphoria.co.za. You can also follow Euphoria on Facebook, X or on Instagram.