This forms part of the brand's mission to spark connections and break down barriers which aligns with Hey Neighbour's ethos of turning strangers into neighbours. This dynamic partnership is all about synergy, says Heineken® and Hey Neighbour. 

To amplify the festive season's good times, Heineken® is taking the festival to Africa with a continentwide campaign that will make Hey Neighbour a household name across 10 African markets, according to the brand.

These locations include Mozambique, Ivory Coast, Ethiopia and Nigeria — to name a few.

With Heineken® as a trusted partner, Hey Neighbour will be a festival that the African continent can experience, own and be proud of, says the duo. The intent is to be at the same magnitude as the likes of iconic international festivals like Coachella.

"We're absolutely thrilled to have Heineken® on board as our presenting partner," says Warren Le Grange, Hey Neighbour Festival's director. "This partnership is all about celebrating good times and unity, which aligns perfectly with the spirit of Hey Neighbour."

Heineken®'s commitment to promoting inclusivity, diversity and sustainability through good times resonates deeply with Hey Neighbour's values, says the brand. This partnership represents a shared commitment to fostering a global community that values music, art and culture.

"Celebrating 150 years with a festival of this magnitude only seems fitting in the spirit of Mzansi. We are elevating the celebrations with this partnership by allowing everyone to enjoy good times with Heineken®, one way or another," says Marcel Swain, Heineken® marketing manager at Heineken® Beverages.

In other exciting news, the festival's line-up features a combination of the country's biggest current exports, African legends and international talent. 

International hitmaker and jam-provider REMA joins the line-up alongside South African acts:

  • Mafikizolo
  • Prime Circle
  • Zakes Bantwini
  • Black Motion, and
  • Desmond and the Tutus.

Local favourites Mörda, Kelvin Momo and DJ Zinhle have the decks on lock alongside curated live performances from Sho Madjozi, Elaine and Jamie-Lee Sexton.

For the hip-hop heads, the following artists will be at the festival:
  • BLXCKIE
  • Youngsta CPT 
  • A-REECE 
  • Real Dan Duminy, and
  • Uncle Partytime.

Representing one of the biggest trending genres around the world, the following artists will be repping for the Yanos generation:
  • Amapiano royalty TXC
  • Daliwonga
  • Young Stunna
  • Tyler ICU, and
  • Major League.

UK Rock superstars Nothing But Thieves have also been confirmed, along with thriving local alternative acts by:
  • Majozi
  • Jeremy Loops
  • Monark
  • Max Hurrell, and
  • the Plastics.

According to the festival, Hey Neighbour also sees a set of incredible brand partners joining the event, including:
  • Netflix
  • Axe
  • KitKat
  • Coke Studio, and
  • Play.

Further details are as follows: 
  • Date: Friday, 8 December to Sunday, 10 December. 
  • Venue: Legends Adventure Farm, Pretoria
  • Time: Gates open at midday and close at midnight.
  • Tickets: Phase 3 Tickets are available only for the 18 and above crew. 

Individuals can get tickets here. 

Weekend Tickets start at R3 899 for general access and R4 999 for the VIP experience. Prices will shift closer to the festival. 

For more information, visit www.heyneighbour.co.za. You can also follow Hey Neighbour on Facebook, X or on Instagram.