To be a successful PR pro, you need to be more
than just good at it — you have to be great
!media update's Saads Abrahams breaks down the key skills that will make you a PR pro.
You're going to be communicating constantly
with many different people
. So, make sure your communication skills, both verbal and written
, are flawless
From stakeholders to clients — you need to create and nurture
PR pros need to know how to:
- pitch a story
- create and maintain media relationships
- organise press conferences
- handle a media crisis, and
- follow trends in the media.
You need the ability to remain calm
and handle a crisis in a swift
and professional manner
Be able to adapt to any situation
that hits and make it work for you and your client
Competition is everywhere
! So creativity is essential
if you want to stand out.
Research and analytics
Researching and analysing data are the backbone
An eye for detail
PRs have their hands in many pots — so to be successful, you need to be able to pick up on any flaws!
What key skills do you think every PR pro needs? Let us know in the comments section below.
*Image courtesy of Canva**Information sourced from The PR Girl Manifesto and LinkedIn