Their film We Adopted an Orphanage was created to showcase the work done by MrBeast and Beast Philanthropy. They took home the Global Impact of the Year Award and the Audience Honor Award on the YouTube platform at the eighth Annual Shorty Impact Awards ceremony. 

The first video in the series is about the Baphumelele orphanage. It was aired on Wednesday, 11 January and was titled We Saved an Orphanage. The episode helped raise R10-million to rebuild the children's home in Khayelitsha, saving the children from asbestos poisoning and renovating all 13 houses at the orphanage. 

According to the duo, this video received more than 17 million views, and as it continually grows; so do the donations to the upkeep of the orphanage.

Seven months later, the team released a second video called We Adopted an Orphanage to continue raising awareness to ensure the children's home remained successful and sustainable. The goal was to create collaborations with organisations from around the world to ensure the orphanage received consistent, essential support, the duo adds.

The Global Impact of the Year Award and the Audience Honor Award on the YouTube platform recognise how effortlessly the video captures Beast Philanthropy's unwavering commitment to positive and sustainable change. 

"The Shorty Impact Awards are dedicated to celebrating purpose-driven work from global brands, agencies and non-profits that make the world a better place, which makes this recognition even more special," says Mace. "The film captured the heart of South African culture and the ethos of Beast Philanthropy, along with using digital and visual content as a vehicle to make a lasting difference."

"I'd never be able to do this without my amazing team of South African creatives at JOE. I've worked all over the world with many highly skilled filmmakers, but I can, without a doubt, say South Africa has talent like no other; there needs to be more light shone on the work, and I feel like getting international recognition like this is slowly bringing awareness to the many unsung heroes in the creative space in South Africa," adds Mace.

According to the duo, Mace brings a unique South African flavour to the content, developed by JOE for Beast Philanthropy, in a collaboration built on shared values and the commitment to purpose-driven work through philanthropy.

The duo adds that the JOE team's hard work, talent and dedication to telling the Beast Philanthropy story and shining a light on important causes have played a significant role in building the brand and winning the awards.

The impact of the videos has been transformative, and the Beast Philanthropy YouTube channel showcases how philanthropic work within the digital realm can make a lasting impact. All the revenue earned through the channel is used to pursue the organisation's mission, the duo concludes.

For more information, visit www.beastphilanthropy.org.