There is an art to fostering meaningful relationships, especially when it is one for business and not pleasure.
When it comes to journalists, relationships are everything in the PR landscape.
Now, there are a few things you, as a PR, can do to build a strong and lasting relationship with journalists. There are also a few things that you can do to ensure that they would never want to work with you ever again.
media update's Saads Abrahams has put together a list of dos and don'ts for building authentic relationships with journalists.
What are your dos and don'ts when building relationships with journalists? Let us know in the comments section below.
Now that you know how to foster meaningful relationships with journalists, take a look at the Top five things everyone should know about PR.