With its CSR endeavour, FUJIFILM India extends its care to the remotest regions, touching lives and weaving stories of hope and transformation, according to the brand.
Through an emotionally charged and impactful brand film, FUJIFILM India captures the essence of its CSR journey, unveiling the profound impact it has made on communities in the farthest reaches of the nation with its project implementation partner Apollo Tele Medicine Network Foundation.
Conceptualised by the brand team of FUJIFILM India and based on their extensive field learnings, the ad film was coordinated by Hakuhodo Sync with the storyline, copywriting and direction by Ranvir Kumar Suman from Seaface Films.
The ad film is centred around an inspirational storyline of a doctor who is involved in public health and is leading the change in the farthest reaches of the nation. The screenplay is engrained with an in-depth script, inspiring music by Abhinav Kaushik and an impactful voiceover, perfectly blending with the moving visuals depicting the generous act of door-to-door TB screening.
As a pioneer in advanced diagnostic imaging and healthcare services, FUJIFILM India's inspiring CSR initiative substantiates the brand's contribution in the field of healthcare as a prominent player which is playing a substantial role in uplifting the well-being of the citizens, says FUJIFILM India.
According to the brand, the heart of this campaign is aligned with India's mission of becoming TB-free by 2025, with FUJIFILM India's latest endeavour focusing on supporting public health professionals with its ultra-portable X-ray technology. This captures the essence of the campaign name, "Where Innovation Meets Care", reaching the farther regions of the country with innovation and amenities that can detect TB.
Touching upon the latest brand campaign, Koji Wada, managing director of FUJIFILM India, says, "In pursuit of creating a positive societal impact, FUJIFILM India remains dedicated to leveraging technology for the betterment of healthcare services in the farthest corners of India. We envision leading the diagnostic imaging technology sector to drive an impactful change toward a TB-free India by 2025."
"The brand campaign is a perfect amalgamation of FUJIFILM India's Reach, Technology and Mission wherein the story has highlighted the company's dedication to providing accessible and advanced healthcare supported by heartfelt narratives of healthcare professionals and patients," adds Wada.
"The campaign aims to communicate to society about the efforts that we as a healthcare company are putting in for the betterment of society. We will always stand and remain at the forefront for '#WhereInnovationMeetsCare'," Wada says.
"This brand film is close to my heart because the inspiration came from the result of my extensive travel and field experience in Kutch and Banaskantha. Along with technology, in which we are already a pioneer, this ad film touches on the aspect of the motivated young public health professionals who have a zeal to do something for the community and drive change," says Abhi Shekhar Singh, vertical head of corporate communications and CSR.
"The making of this exhilarating ad film hasn't been a smooth ride with every changing weather condition of Rann of Kutch that consumed at least 30 days of travel for me, from concept to the shoot. But the grandeur of this ad film has made it all worth the time, patience and hard work. We shot extensively in Dholavira and the recently developed 'Road to Heaven', which were very tough to shoot however our Fujifilm Fujinon Premista Cine lenses and the excellent production team made them look easy, Singh adds.
"I hope the film touches the hearts of public health professions and people at large since it is their story of resilience," Singh concludes.
The brand concludes that FUJIFILM India's latest ad campaign is a stellar work of art joining the remote corners of the nation to mainstream healthcare.