"Joining Clockwork represents a significant milestone in my professional journey," says Santos-van Vuuren. "I'm eager to blend my experience and knowledge with a team renowned for its innovative and strategic prowess. Together, we're committed to redefining the essence of effective public relations."

Santos-van Vuuren's vision, focussed on achieving meaningful influence through dedication and authenticity, aligns with Clockwork's mission to craft campaigns rooted in genuine, impactful collaboration. All work is underpinned by integrity, honesty and transparency, according to Santos-van Vuuren. 

The agency says that as a globally acclaimed strategist with over 16 years of experience, Santos-van Vuuren has worked with more than 100 brands across diverse sectors. Santos-van Vuuren's approach to public relations is both insightful and impactful.

Santos-van Vuuren says that true brand impact is earned through strategic efforts built on transparency and trust. This philosophy has fuelled the passion for public relations, guiding the new director's approach to creating lasting influence across various markets.  

In the previous role as managing director of MSL, a division of Publicis Groupe, Santos-van Vuuren successfully led the agency and drove strategic projects and capabilities that unlocked growth and impact for clients. Santos-van Vuuren places strategic thinking at the forefront of agency operations, ensuring that each campaign and initiative is not only impactful but also intellectually driven, says Clockwork.
 
The agency adds that Santos-van Vuuren's extensive experience with both local and multinational brands has reinforced Santos-van Vuuren's belief in the power of storytelling. Santos-van Vuuren understands that every brand has a unique story worth sharing and celebrating. 

At Clockwork, Santos-van Vuuren aims to leverage these stories, crafting impactful narratives that resonate. Embracing the new role, Santos-van Vuuren is excited to advance the industry and transform the narrative in public relations. The new director hopes to create a significant impact in South Africa as well as on the international stage. 

Tom Manners, co-CEO at Clockwork, has expressed excitement about Santos-van Vuuren's appointment.

"Santos-van Vuuren has an energy and passion for his craft that is second to none. PR, in all its forms, has always been a key part of Clockwork’s service offering, and we are excited to have such a seasoned leader in this space join us as we move into 2024."

For more information, visit www.clockworkmedia.co.za. You can also follow Clockwork on Facebook, X or on Instagram.