Finding new tips and tricks to elevate your PR can be a challenge.
But Saads Abrahams from media update has got you covered with some tips to up your 2024 PR game!
Reflect on the previous year
Before hopping into your new year, new me era, take a look at what you've previously done and ask yourself:
- What strategies were implemented?
- What strategies worked?
- Which ones failed?
- Why did they fail?
- How can they be reworked?
- How can the strategies that worked be improved?
Set goals for the new year
Now that you've finished looking at the past year, look at the year to come.
This is the time to set your
PR goals for 2024 — and the best way to do this is through the
SMART method:
- Specific: Set specific goals that you want to achieve in 2024.
- Measurable: Establish how you are going to measure the progress and success of each goal.
- Achievable: Make your goals realistic and achievable.
- Relevant: Align your goals with your brand mission and strategy; they need to make sense for your business.
- Time-bound: Set deadlines and timelines for your goals to add productive pressure and help avoid procrastination.
Did you find these tips helpful? Let us know in the comment section below.