With Valentine's Day being on 14 February, 13 February can sometimes be neglected.
That is until now because we know 13 February is World Radio Day — and boy, are we celebrating this one!
Radio can often get a little lost between all the social platforms and high-tech communication portals.
That is why we decided to highlight radio as a powerful communication tool that PRs should never forget.
Start listening because Alrika Möller from media update is turning the volume up when it comes to radio and PR.
Reaching your audience
Most PRs think of super-modern platforms and channels when they are looking for a way to spread the news. Those platforms work quite well to reach younger audiences, but what about the older generations?
You have to go where your audience
lives to
reach them. A lot of
older people listen to the radio as a
form of entertainment or to help them get through rush-hour traffic.
This makes radio stations the perfect broadcaster for your PR message if you want to get the word out there.
Building trust
As a PR, you want people to
trust your brand or client. With radio stations, people often feel like they have a
relationship with the
radio shows and presenters that they listen to regularly.
Any PR campaign that broadcasts during that segment or show will then be trusted by the audience as well.
When you have their trust, you know that they will listen to the message you are trying to convey.
Radio is a powerful tool of communication — PRs should just be willing to take a chance on this classic.
Are there any other PR communication tools you would like to explore? Let us know in the comment section below.