Each agency brings unique expertise and perspectives to the table, further enriching MMH's approach to meaningful connections with its stakeholders, says the company.
According to the company, in line with Momentum Metropolitan's commitment to transformation (and as a Level One B-BBEE contributor), all agencies were vetted and are aligned to the group's preferential procurement policies.
The newly appointed agencies include:
- FleishmanHillard: PR and reputation management for Momentum Metropolitan Holdings and Group and Momentum Health and Multiply
- Flume Digital Marketing: digital agency for Momentum Metropolitan Group
- Grey Advertising: creative agency for Metropolitan
- Mediology: media agency for Momentum Metropolitan Group
- MSL South Africa: PR for various business units within the group
- M-Sports Marketing: PR for the Metropolitan and Momentum brands
- The Odd Number: creative agency for Momentum
- Rogerwilco Digital: digital CX agency for the group, and
- RVM Communications: PR for various business units within the group
Nontokozo Madonsela, group chief marketing officer at Momentum Metropolitan expressed enthusiasm about the new appointments and ongoing relationships with the appointed companies.
"I am thrilled to collaborate with these exceptional agencies, each bringing a unique set of skills and expertise to the table. Our strategic partnership signifies our commitment to staying at the forefront of innovation, creativity and customer engagement while enhancing our positioning — a dynamic force that is purposeful in driving positive change in the industry," says Madonsela.
"These agencies have been carefully selected for their proven track records, deep industry knowledge, transformation credentials and shared passion for delivering impact," adds Madonsela.
"I am confident that through these partnerships, we are poised to elevate our brand presence and credibility, spark impactful conversations and engage our target audiences on a deeper level. We want to do our part in driving sustainable growth for the group and to grow our share of voice in the financial services sector," Madonsela says.
Collectively, the agencies will support 16 key business brands across the Momentum Metropolitan Group and will focus on:
- brand strategy
- design
- storytelling
- digital marketing
- PR and reputation management
- media buying
- social media management, and
- performance management.
"We thank our previous agencies for the good working relationships we formed, their excellent work and the results we achieved together," concludes Madonsela. "This marks an exciting chapter of our journey and, by leveraging the collective expertise of the agencies, we look forward to making more data-driven and insight-led decisions that will drive growth and impact for all our stakeholders."