According to the agency, DarkMatter's decision to expand comes as a response to the increasing demand from current clients, wanting a more comprehensive solution to their existing communications collateral, and seeing DarkMatter as the solution for all creative outputs.

"We reached the stage where too many clients wanted to use DarkMatter for services we were not equipped for or weren't known for," says Xavier Olivier, managing director of DarkMatter.

"We looked at our offering and realised that with a few strategic, internal changes we could deliver a more holistic approach to marketing — and with our solid growth year-on-year, the timing felt appropriate," Olivier adds. 

The company says the decision aligns with the recent acquisition of DarkMatter's new marketing director Caroline Hillary. With extensive experience in agency and corporate PR, Hillary is excited to be able to bring her 20 years' experience into the agency.

"DarkMatter already has such an innovative energy. The agency is ripe for an expansion and with their solid footing in the tech, gaming and lifestyle sectors, being able to operate in that space while working on internal communications is a challenge I am greatly looking forward to," says Hillary.

DarkMatter's current offerings include:

  • strategy
  • digital and social media management
  • creative copywriting and ideation
  • web development
  • video production
  • graphic design, and
  • animation. 

With these offerings, DarkMatter feels that public relations is the perfect extension of an already well-rounded roster of services, according to the agency. 

DarkMatter concludes that with the expansion, the agency intends to make 2024 a year of results-driven success for its clients and in turn, continue the trajectory of growth.

For more information, visit www.darkm.co.za. You can also follow DarkMatter on Facebook, LinkedIn, X, Instagram or on TikTok. 

*Image courtesy of contributor