The group comprises Approach Communications (an award-winning PR and integrated communications agency), Approach Bollywood (a Bollywood and entertainment newswire) and Go Spiritual India (a not-for-profit spiritual organisation). 

As a whole, the group is set to bring its diverse range of services to the heart of Gujarat. Renowned for its rich cultural heritage and dynamic business environment, Ahmedabad offers the perfect backdrop for Approach Entertainment Group's innovative offerings, according to the agency.

With this launch, the company aims to leverage the city's vibrant atmosphere and foster collaborations that enhance the local entertainment landscape. Approach Entertainment Group says that it brings a diverse portfolio of services to Ahmedabad.

The company's offerings include:

  • celebrity management
  • film production
  • event management
  • branding, and
  • PR and integrated communications.

The company adds that it is catering to the multifaceted needs of the market. In celebrity management, Approach Entertainment Group provides access to a wide array of celebrities for endorsements, appearances and collaborations — ensuring brands can engage with top-tier talent.

The group's film production division is set to produce compelling and culturally relevant content by collaborating with local artists and leveraging Ahmedabad's rich heritage, the company says. 

Specialising in orchestrating events of all scales, from corporate conferences to grand entertainment shows, Approach Entertainment Group enhances the event experience with creativity and precision. Its PR and integrated communications strategies help businesses effectively reach target audiences, while the group's expertise in branding ensures businesses can build a strong and impactful presence in the market, says the company. 

Sonu Tyagi, founder and managing director of Approach Entertainment Group, says, "Ahmedabad is a city with immense potential and a thriving cultural scene. We are thrilled to bring our comprehensive suite of entertainment services to this vibrant market. Our aim is to collaborate with local talent and businesses to create impactful and memorable experiences."

With the launch of its operations in Ahmedabad, Approach Entertainment Group concludes that it reaffirms its commitment to excellence and innovation in the entertainment industry. The company looks forward to forging strong partnerships and contributing to the growth and dynamism of Ahmedabad's entertainment sector.

For more information, visit www.approachentertainment.com or www.approachcommunications.in. You can also follow Approach Entertainment on Facebook, LinkedIn or on X.

*Image courtesy of contributor