Radisson Hotel Group, one of the world's leading international hotel groups, has announced that it appointed award-winning and integrated public relations and marketing agency Hook, Line & Sinker (HLS) to manage its South African hotel portfolio.
According to the hotel group, Radisson boasts a substantial global presence with over 1 250 hotels in more than 95 countries.
The group adds that it caters to various audiences and travel markets.
It also operates several distinct brands, including:
- Radisson Collection
- Radisson Blu
- Radisson RED
- Park Plaza
- Park Inn by Radisson
- Country Inn & Suites by Radisson, and
- prizeotel.
The South African portfolio comprises 11 hotels that are located in major cities and hubs of connection across the country.
"We are excited and empowered by HLS's creativity, digital know-how and PR industry expertise that will connect with key audiences as we continue to drive brand awareness in one of our key markets, South Africa," says Saadiyah Hendricks, area director of PR and social media for Middle East, Africa, Mediterranean and South East Asia Pacific at Radisson Hotel Group.
"We look forward to embarking on this exciting PR journey together, driving relevance with our core audiences through inspiring moments and stories, as well as strategic collaborations that highlight our values while showcasing our diverse portfolio and offerings," adds Hendricks.
HLS says that it will provide a pivotal role in elevating the brand image.
The agency will focus on developing creative media and communications strategies leveraging:
- data and insights
- event support
- social media and influencer relations, and
- hotel launches.
The agency concludes that Radisson Group is the latest win for HLS and joins several new client wins this quarter, including:
- Business Partners
- Motorvaps Holdings
- Cisco, and
- inDrive.
For more information, visit www.hooklinesinker.biz. You can also follow HLS on Facebook, X, Instagram and LinkedIn.
*Image courtesy of contributor