Created by the Re.Bag.Re.Use team in Hout Bay, the skirt symbolises the project's core message: giving waste a second life through community empowerment and creative purpose, says Re.Bag.Re.Use.
"This recognition is not only for our team, but for every person who chooses to support sustainability and social impact," says Le Roux. "We are incredibly proud to represent a story woven from discarded plastic, transformed by skilled hands into something meaningful, functional and beautiful."
The Re.Bag.Re.Use team cleans, cuts and crochets plastic bags into a growing range of reusable products, including shopping bags, accessories and home décor. The initiative says that it has already diverted the equivalent of thousands kilograms of bread bags from landfill, while creating income opportunities and skills development within the local community.
The SABRE Awards are globally recognised for celebrating excellence in public relations and communications. Re.Bag.Re.Use's win underscores the power of purposeful storytelling and innovation in brand reputation, says the initiative.
Le Roux concludes, "This award is stitched with purpose, pride and the belief of everyone who has walked this journey with us. We are beyond grateful."
For more information, visit www.rebagreuse.com. You can also follow Re.Bag.Re.Use on Facebook or on Instagram.
*Image courtesy of Facebook