The newly launched Africa Newsroom WhatsApp channels provide a way for media practitioners to browse, share and publish press releases, says the group.

APO Group says its WhatsApp distribution now operates similarly to the company's Telegram channels, offering news in English, French, Arabic and Portuguese to accommodate Africa's diverse languages and regional needs.

With an estimated 200 million users across Africa — including 90 to 100 million in Nigeria, 28 to 29 million in South Africa and 20 to 21 million in Ghana — WhatsApp stands as a vital communication tool. APO Group says its move bridges the gap between PR professionals, journalists and digital content creators, responding to the continent's evolving media consumption habits.

Bas Wijne, CEO of APO Group, says, "At APO Group, we don't just share Africa's stories — we power them with purpose and precision. Integrating WhatsApp into our distribution network is more than innovation; it's a commitment to making African voices more immediate, more accessible and more impactful than ever before. This is how we honour the continent we serve — by meeting its people where they are, and delivering news that matters, faster and farther."

Following the success of its Telegram rollout, APO Group says it continues to adapt its PR services to meet the demands of a fast-paced, digital-first media environment. 

"This is more than distribution — it's about empowerment, accessibility and real-time storytelling," Wijne adds.

By equipping clients and news professionals with the tools to communicate more effectively, APO Group concludes that it is helping close the media gap and strengthen African narratives. With the Africa Newsroom platform, Telegram integration and now WhatsApp, the company aims to reshape the future of public relations across the continent and ensure Africa's voice resonates globally.

For more information, visit www.apo-opa.com. You can also follow the APO Group on Facebook, LinkedIn, or on Instagram.

*Image courtesy of contributor