"This list celebrates the vision and lasting impact of women who continue to lead with purpose," says Irvine.

The honour not only spotlights Irvine's achievements but also underscores Irvine Partners' approach to assembling effective teams. This emphasis on broad perspectives and a range of experiences has propelled the agency from its South African roots to international acclaim, says Irvine Partners.

"Good ideas don't carry passports," Irvine says. "Our global success isn't just about market expansion; it's a testament to the power of diverse perspectives and a culture where entrepreneurial spirit thrives, consistent excellence is expected and everyone's potential is actively grown. As we've grown from Woodstock in Cape Town to Westminster, London, we've built an environment where every team member is actively coached and cultivated to excel. This ethos isn't just a moral compass; it's our strategic asset."

The Women in PR 40 over 40 power list addresses ageism in the PR industry, a bias that research shows disproportionately affects women from the age of 40 onwards. Irvine's inclusion is a strong counter to this trend, highlighting the significant value experienced professionals bring to the industry, says Irvine Partners

"Grumbling about a stacked deck seldom yields results," concludes Irvine. "If you're in a place that doesn't serve or support you, leave. Back yourself and find your tribe."

For more information, visit www.weareirvinepartners.com. You can also follow Irvine Partners on Facebook, LinkedIn, X, Instagram, or on TikTok. 

*Image courtesy of contributor