Since its start in 2023, in partnership with the Rosebank Homeless Association, the campaign has provided backpacks filled with essential items to residents of the Immaculata Shelter. Last year, more than 75 backpacks were donated, making a tangible difference. This year, the campaign aims to collect at least 500 backpacks to reach even more people in need, says the campaign.

While the shelter can accommodate about 100 residents, more than 550 individuals rely on the shelter for clothing and daily essentials. The 'Build-A-Backpack' Campaign offers a meaningful opportunity for the Rosebank community to make a difference, adds the campaign.

Each backpack carries much more than belongings — it carries dignity. According to the campaign, donors are invited to contribute: 

  • new or gently used backpacks (filled or unfilled)
  • supplies for the backpacks
  • warm clothing (scarves, shoes, socks, beanies, etc.)
  • toiletry items
  • towels
  • blankets, and
  • washing powder for clothing.

Mikhaela Donaldson, District Manager of the Rosebank Management District, concludes, "This campaign reminds us of the power of community. By coming together, we can extend kindness and practical help to those who need it most."

Backpacks can be dropped off at the Rosebank Visitor Centre inside Rosebank Mall at the Bath Avenue entrance. The charity box has moved from the mall floor to the Visitor Centre. For assistance with large or bulk donations, individuals are encouraged to contact Basil Ngakane, Rosebank Operations Manager: +27 (71) 764-1972.

The campaign runs until Thursday, 31 July.

For more information, visit www.buildabackpack.co.za. You can also follow the Rosebank Management District on Facebook, LinkedIn, X, or on Instagram.

*Image courtesy of contributor