This partnership marks a significant step for Sure Real Pictures as it launches its debut feature film, Liberation, and embarks on an ambitious journey to create impactful films, web series and digital content for a global audience, says Approach Communications.

Sure Real Pictures, founded by Kanishk Kadam and Ankit Kadam, is focused on delivering thought-provoking narratives that resonate with younger generations. Their debut film, Liberation (2025), directed by Ankit Kadam and produced by Kanishk Kadam, is a story of rebellion, self-discovery and redemption, tailored to connect with modern audiences. The production house aims to bridge local stories with global perspectives, and Approach Communications will play a pivotal role in amplifying this vision, says the agency.

Speaking on the appointment, Kanishk Kadam, Producer and Founder of Sure Real Pictures, says, "We are thrilled to partner with Approach Communications to bring our stories to the world. Their expertise in PR and Communications, combined with their passion for innovative storytelling, makes them the perfect fit to help us establish Sure Real Pictures as a leading name in entertainment for Gen Z and Millennials."

Ankit Kadam, Director and Writer of Liberation, adds, "Our goal with Sure Real Pictures is to create content that challenges, inspires and connects with today's youth. Approach Communications understands our vision and has the strategic expertise to elevate our brand and engage our target audience effectively."

Sonu Tyagi, Director of Approach Communications, expresses enthusiasm about the collaboration, and says, "We are excited to work with Sure Real Pictures, a production house with a bold and fresh approach to storytelling. Approach Communications will handle the entire PR, digital, events and integrated communications strategy for Sure Real Pictures, while our group company, Approach Entertainment will oversee branded entertainment, celebrity and influencer engagement, film and in-film marketing, and entertainment marketing activities. Together, we aim to position Sure Real Pictures as a trailblazer in the global entertainment industry."

Approach Communications will manage all PR, digital, events, and integrated communications efforts for Sure Real Pictures. Approach Entertainment, an award-winning group company specializing in celebrity management, film productions, advertising and corporate film productions, film marketing, events and entertainment marketing, will lead branded entertainment, celebrity and influencer outreach, film productions, and entertainment marketing initiatives for the production house. Approach Communications is a PR and Integrated Communications agency with a strong presence in corporate, healthcare, entertainment, finance, education and social sectors, says the agency.  

In addition, Approach Entertainment and Approach Communications Group includes a spiritual organisation focused on promoting philanthropy, spiritual awareness and social causes. The agency has received accolades such as 2010 The Biz India Award from the World Confederation of Businesses, the Service Excellence Award from the World Marketing Organization, and the PR Company of the Year Award at the Business Tycoon Awards. With operations in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad and Jalandhar, Approach Communications is well-positioned to support Sure Real Pictures' growth, adds the agency.

Go Spiritual is a spiritual organisation dedicated to philanthropy, spiritual awareness, charity, mental health, wellness and social causes. The organisation is actively involved in initiatives such as food donation, hunger eradication, blanket donations and promoting spiritual and mental health awareness. Go Spiritual has also launched Go Spiritual News Magazine and App and is planning to launch a Web TV and OTT platform to further its mission of spreading spiritual awareness and holistic living. Additionally, the organisation is expanding into wellness, mental health, organic, Ayurveda, and food categories through its e-commerce and retail operations, concludes the agency.

For more information, visit www.approachcommunications.in. You can also follow Approach Communications on Facebook, or on X.

*Image courtesy of contributor