Tribeca Public Relations (Tribeca) has welcomed Lungile Mthembu as an Account Manager and Lindiwe Mncube as an Account Director, who both bring a unique set of skills to support their teams.
Mthembu brings five years of experience in content development, influencer marketing, crisis management, media relations and strategic communications. While her passion lies in B2B communication, she is also expanding her expertise in the B2C space. At Tribeca, she will aim to support a range of clients including the Innovative Pharmaceutical Association of South Africa (IPASA), GirlCode, Minor Hotels, the International Firearm Training Academy (ITA), Cathay Pacific and Saab Grintek Defence, says Tribeca.
"Joining the Tribeca team is a great new challenge for me and I can already feel that this part of my journey will be filled with growth and discovery. The agency is well-respected in the industry, not just for their great work, but for how they treat their people," says Mthembu.
Mncube brings over 10 years of experience in a career honed primarily in the telecommunications, consumer and lifestyle sectors. She will lead a team, working with clients such as Yulife, Rectron, LEGO, as well as new business on the horizon in the consumer financial services industry, adds Tribeca.
"Tribeca's client mix and unique approach to the evolving public relations environment presented an attractive opportunity to grow as a well-rounded leader. The warm environment and deeply engrained people-first ethos is instantly recognisable in the company's culture, which means a lot to me, raising a young family," Mncube says.
Kelly Mossop, Business Unit Director at Tribeca, says that both bring valuable experience and fresh perspectives that will enrich their teams, strengthen client relationships and contribute positively to the agency as a whole.
"Lindi and Lungi bring a great mix of professional know-how and personal energy. They'll play an important role in shaping our work and our culture. Their arrival reflects the exciting growth journey we're on as an agency and we're excited they've joined us," she concludes.
For more information, visit www.tribecapr.co.za. You can also follow Tribeca on Facebook or on X.
*Image courtesy of contributor