In recognition of Women's Month, Leap by Provantage, in partnership with the Shared Value Africa Initiative's Gender Equality Unit, launches 'SHE LEADS. WE LISTEN.' — a campaign dedicated to celebrating women's leadership and amplifying the voices that are shaping our future, says the company.

Displayed across high-visibility out-of-home platforms in airports, malls and transit hubs, the campaign aims to reach millions of South Africans with a message that is both simple and urgent: when women lead, society moves forward, adds the company.

"'SHE LEADS. WE LISTEN.' is not about adding another corporate voice; it is about making space for women's voices to be seen, heard and valued," says Tanya van Tonder, Marketing Executive at Provantage.

Tiekie Barnard, CEO of the Shared Value Africa Initiative, emphasises, "Equality cannot be achieved through words alone. When women lead, industries thrive, communities rise and societies transform. 'SHE LEADS. WE LISTEN.' is not just a slogan, it is a mandate and a call to action for every organisation, to deliver visible, measurable change that proves women's leadership is recognised, valued, and acted upon."

The campaign forms part of Leap's broader social impact agenda, grounded in the principles of Environmental, Social and Governance (ESG). Through initiatives that combat gender-based violence, expand access to education and promote inclusion, Leap is committed to ensuring that progress is measured not only in business growth but also in meaningful societal change, says the company.

'SHE LEADS. WE LISTEN.' aims to be more than a campaign. It hopes to be a movement. An invitation to all businesses, communities and citizens — to listen, to amplify and to act. Because gender equality cannot be the exception we celebrate once a year. It must be the standard we uphold every day, concludes the company.

For more information, visit www.provantage.co.za. You can also follow Provantage on LinkedIn.

*Image courtesy of contributor