Castle Lite aims to reinvigorate its role in the lives of consumers beyond only its promise to deliver extra cold. With an evolved message, this campaign aims to position Castle Lite as an innovative yet dependable choice in the refreshment sector, says the brand.

The "Nothing Hits Like Extra Cold" tagline raims to einforce Castle Lite's promise to refresh South Africa. With their new design, Castle Lite hopes to stand out. The new look and feel embodies the brand's evolution with a modern design, aiming to amplify Castle Lite's credentials while reinforcing its status as the go-to for extra cold refreshment. The packaging rollout is supported by a 360 campaign that will feature TV, digital, outdoor and on-the ground activations designed to connect with consumers across the market, adds the brand.

What's New?

Castle Lite has always aimed to lead with innovation, from embossing on the bottle for a better grip, to the body label and the Snowcastle indicator that lets people know when it's extra cold. These touches have worked to male Castle Lite's packaging recognisable, says the brand.

Now, Castle Lite unveils its refreshed packaging, designed to stand out while staying true to what consumers love. The new logo and Snowcastle icon, an element fans have long associated with the brand, takes centre stage. Using brighter colours to signal crisp, extra-cold refreshment, and a refined premium design aimed to underscore Castle Lite's credentials. The premium new look hopes to reflect Castle Lite's quality and promise of Crisp, Extra Cold refreshment, adds the brand.

Castle Lite aims to reflect their consumers' attitude, premium in quality, bold in design and always Extra Cold. "Castle Lite has always stood for extra cold refreshment, but now we're making that promise more meaningful, showing South Africa exactly how the hit of Castle Lite makes our consumers feel," concludes Colleen Duvenage, Brand Director at Castle Lite.

For more information, visit www.castlelite.co.za. You can also follow Castle Lite on Facebook, X, or on Instagram.

*Image courtesy of contributor