APAC is the test bed for many of the key developments in global Out of Home and the World Out of Home Organization Regional Forum in November spans both worlds. The forum has been held from 5 to 7 November.
Regional Contributions
- Ben Milne, Billups APAC: Diving into growth in the region from harnessing AI.
- Charles Parry-Okeden, Australia OMA Chair: Looking at the growth and key contribution of National Associations.
- Annie Rickard, OOH Capital: Asking if the programmatic promise is being delivered in APAC.
- Gideon Adey: Reporting on the region's journey to delivering universal OOH Audience Measurement.
Global Contributions
- Daniel Hofer, JCDecaux: Keynote address identifying key success factors across international markets.
- Adam Garrity, Head of dentsu Global OOH: Global brands buying into Korea.
- Kai-Marcus Thäsler, Germany: International coordination against regulatory restrictions on OOH advertising.
The Forum also be covers other key areas currently critical to the OOH Ecosystem including the growth in importance of Retail Media, the importance of Transit media and of course Creativity the life blood of OOH media — all with a strong regional perspective but at the same time enhanced with a global perspective, says the NPO.
"Our visits to APAC are always well-attended, insightful and markers for the way the worldwide Out of Home industry is developing. South Korea in November will be our biggest Regional Forum to date and we have secured an outstanding speaker line-up that will more than do it justice," concludes Tom Goddard, President of WOO.
For more information, visit www.worldooh.org. You can also follow World Out of Home Organization on LinkedIn, X, or on Instagram.
*Image courtesy of contributor