"We're on top of the world. Being named Best Large Public Relations Consultancy rewards the hard work, long hours and creative energy of all our wonderful Flowstars. Of course, we also owe this recognition to our clients — we are so grateful to them for trusting us with their brands and reputations," says Flow CEO Tara Turkington.

Flow Managing Director, Tiffany Turkington, says, "Every year, the PRISMS competition gets tougher. We're absolutely thrilled to have won 25 awards in 2025 — and two Gold. We're also proud to have won awards for 10 different clients, showing Flow's depth and ability to deliver high-quality work time and again."

The PRISM Awards assess public relations and communications campaigns for their strategic, creative and professional execution that leads to measurable results. The judges evaluate campaigns across various categories and different sectors, such as healthcare and corporate responsibility; and specific campaign types, such as digital, international and thought leadership, says the agency.

The awards evening closed off a three-day summit, themed, "The Human Factor", that brought industry leaders, academics, agencies, corporate entities and young voices together to explore how the profession can balance technological innovation with authenticity, ethics and trust, the organisation says in a statement.

According to Flow Communications, the agency won in the following categories:

Gold

  • Agency of the Year: Best Large Public Relations Consultancy — Flow Communications
  • The Women Presidents' Organization (WPO): Video Communication — Voices of Impact

Silver

  • African Union: Education — Africa Skills Week
  • African Union Sports Council: Sport — Keep Moving
  • Fibon Energy: Environmental, Renewable Energy and Technology — Power Shift
  • Good Work Foundation: Content Marketing / Brand Journalism — Reimagining Rural Education
  • Good Work Foundation: Institute of Higher Learning (Impact Fundraising) — Reimagining Rural Education
  • Nelson Mandela Foundation: Digital Campaign — NMF 22nd Annual Lecture 2024
  • Oppenheimer Memorial Trust: Digital Reputation Management (Long-term) — Reframing Philanthropy Campaign
  • South African Airways: Crisis Management — SAA is here to stay!
  • South African Airways: Public Sector — SAA is here to stay!
  • The Women Presidents' Organization (WPO): Internal Stakeholder Engagement and Communication — #EEF2025
  • The Women Presidents' Organization (WPO): Visual Communication — Voices of Impact

Bronze

  • African Union Sports Council: International Campaign — Keep Moving
  • Fibon Energy: B2B Products or Services — Power Shift
  • Good Work Foundation: Education — Reimagining Rural Education
  • MPA Alliance: Environmental, Renewable Energy and Technology — MPA Day 2024
  • MPA Alliance: Influencer Management — MPA Day 2024
  • MPA Alliance: PR on a Shoe-String Budget — MPA Day 2024
  • Nelson Mandela Foundation: The Human Factor — NMF 22nd Annual Lecture 2024
  • Nelson Mandela Foundation: NGO/NPC Campaign — NMF 22nd Annual Lecture 2024
  • Ntiyiso Consulting Group: Professional Services — Ntiyiso Consulting Group Professional Services
  • South African Airways: Corporate Communication (Business-to-Consumer) — SAA is here to stay!
  • South African Airways: Travel and Tourism — SAA is here to stay!
  • The Women Presidents' Organization (WPO): International Campaign — #2025EEF

For more information, visit www.flowsa.com. You can also follow Flow Communications on Facebook, LinkedIn, or on Instagram.

*Image courtesy of contributor