Windhoek Beer has announced that it aims to revolutionise traditional food rules with its new campaign, 'Real Beer, Real Food and Nothing Else'. This nationwide celebration has brought the arrival of the Windhoek Beer Hops Truck.
The Hops Truck aims to be not just a vehicle, but a mobile experience that carries real beer, real food and real conversations into the heart of local communities, says the brand.
It aims to be a space where people come together to share authentic moments, celebrate their favourite street food spots and enjoy the refreshment of Windhoek Beer. Powered by both electricity and solar energy, the Hops Truck is fully equipped with four draught taps, a griller and a fryer, aiming to allow guests to pour a Windhoek draught and enjoy freshly prepared snacks on the spot, adds the brand.
Making its debut in Soweto on Saturday, 1 November, the Hops Truck arrives at Chaf Pozi, PDL and Meat Meet. Each stop aims to celebrate local flavour and connection, says the brand.
At the centre of the experience is Dali Danger, the face of the Windhoek Beer Hops Truck, who hosts Real Beer, Real Food Chats — conversations that aim to go beyond beer to explore the stories, people and meals that make South Africa's food culture rich and relatable, adds the brand.
This activation formes part of Windhoek's broader '#RealBeerRealFood' campaign to crown South Africa's best one-handed food spots, with one fan standing a chance to win an all-expenses-paid Round the World Food Tour, featuring some of the globe's one-handed dishes, says the brand.
"South Africans know real when they taste it — and we're on the hunt for the best taste in the country," says Keval Ramraj, Marketing Manager at Windhoek Beer.
"All consumers need to do is visit our socials for how to enter and nominate their favourite local. It's a win for the meals that hit hardest when you're hungriest, that taste better straight from your hand, and that you remember because of who you shared them with. The realest food doesn't need two hands to eat," Ramraj concludes.
For more information, visit www.windhoekbeer.com. You can also follow Windhoek Beer on Instagram.
*Image courtesy of contributor