The win aims to mark a new chapter of collaboration between the agency and the global snacking leader, whose portfolio includes Cadbury, Lunch Bar, Chappies and Halls, says the agency.

"We are excited to bring Riverbed onboard as our strategic partner. Their expertise in strategic thinking, combined with their human-centred approach, makes them an ideal partner as we work to build meaningful connections with our stakeholders and communities. This partnership will amplify our ability to share our purpose and demonstrate the positive impact that Mondelez has in driving the future of snacking in Sub-Saharan Africa," says Juliet Tshele-Modise, Corporate and Government Affairs, Country Manager at Mondelez International.

"This is a truly sweet victory for our team. Mondelez is a brand that resonates with millions of South Africans, and we're proud to partner with a company that shares our passion for authentic storytelling. At Riverbed, we believe in earning attention through work that moves people — and this partnership is an opportunity to do just that," adds Monalisa Zwambila, CEO of Riverbed.

At the heart of Riverbed's approach lies its proprietary philosophy, "Earned Advantage". This is a belief that when brands truly care, they connect in culture which results in Earned Advantage that can't be paid for but can be experienced, talked about and shared. Ultimately creating positive impact, says the agency.

Mondelez South Africa's appointment of Riverbed aims to underscore the agency's growing reputation for strategic, insight-led communications and its ability to craft narratives that connect people, brands and culture, concludes the agency.

For more information, visit www.theriverbed.co.za. You can also follow Riverbed on Facebook, LinkedIn, X, or on Instagram.

*Image courtesy of contributor