What began as a single shop, a bold move by a South African team bringing a global brand into a uniquely South African market, has grown into more than 90 locations across the country. Through partnerships with major retailers and the expansion of hundreds of mini locations, Krispy Kreme® has become part of South Africans' daily routines and special moments. For ten years, thousands of people have enjoyed doughnuts made and delivered fresh every day, says the brand.

Since its launch, Krispy Kreme® South Africa has pushed boundaries through constant innovation and unique collaborations that reflect the tastes and trends of the country. These moments have shaped how South Africans experience sweet treats, adds the brand.

The viral "Doughbai" doughnut, a first-of-its-kind introduction of Dubai-style chocolate culture to South Africa, is just one example of the brand's ability to tap into social and cultural moments. This level of innovation and cultural relevance is part of what has positioned Krispy Kreme® as South Africa's #1 Sweet Treat Retail Brand, says the brand.

Gerry Thomas, "The Face Behind the Glaze", has led the company from day one. For him, reaching the 10-year mark is a proud moment. "We look forward to another 10 years of sharing in the joy of Krispy Kreme® and creating magic moments," says Thomas.

Krispy Kreme® South Africa's 10th birthday marks a decade of growth, innovation and commitment to spreading joy through fresh doughnuts and freshly brewed coffee. What started as an idea has become a household name, woven into South Africa's culture of Occasions, Celebrations and Sharing Moments, concludes Krispy Kreme® South Africa.

For more information, visit www.krispykremesa.com. You can also follow Krispy Kreme® South Africa on Facebook, X, or on Instagram.

*Image courtesy of www.krispykremesa.com