White Square, a globally recognised international festival of creativity, aims to cover the entire spectrum of the communications industry. Every year over 1 500 entries from over forty countries including countries of Europe, North and Latin America, MENA region, Asia, China, Thailand, Brazil and others take part in the contest programme, aiming to showcase bright ideas, creative and effective solutions implemented by agencies and brands, says the festival.

Each year, the expanding geography of participants aim to demonstrate a high level of projects and the scale of international interest in the Festival. White Square aims to remain an independent platform where professionals can receive balanced, expert evaluations and present their projects on an international scale, adds the festival.

The international jury of White Square Festival 2026 is represented by recognised leaders of the global creative industry from more than 45 countries with experience in judging festivals and numerous awards around the world, says the festival.

Jury members of White Square 2026 evaluate entries in nine contests in 290 nominations that are updated annually to take into account rapid development of new technologies and current market demands. Details on the nominations and evaluation criteria can be found in the Entry Kit on the official Festival website, adds the festival. 

The 2026 edition includes eight international jury line-ups that will evaluate entries according to standards meeting high international industry requirements. This evaluation system allows for fair comparison of projects from different types and markets on a single professional basis. Jury line-ups will be published in early March. Judging will take place in two stages at the end of May, says the festival.

According to White Square, the jury line-ups for the contests include:

  • Creative Jury: creativity
  • Branding Jury: branding and design
  • Marketing and Digital Jury: digital, marketing effectiveness and marketing services
  • Media Jury: media, and 
  • Craft Jury: craft.

The Mass Media Jury, represented by the founders and editors-in-chief of specialised media in the field of marketing and advertising from different countries, assesses entries in Mass Media Contest, says the festival.

Entries in a new Efforts and Achievements contest are judged by the Clients Jury, which includes representatives of local and international brands from all over the world. The Grand Prix of the Festival will be traditionally determined by Grand Jury, which will be formed from the chairmen of all jury line-ups, adds the festival.

White Square Festival aims to annually encourage creative approaches to socially responsible marketing. In the entries submitted in the social nominations, along with the main criteria, their significance for society, positive changes in the environment and the world will be evaluated. Outstanding projects in the field of social advertising will be awarded with special prizes, concludes the festival.

For more information, visit www.whitesquare-festival.com. You can also follow White Square on Facebook, LinkedIn, or on Instagram.

*Image courtesy of contributor