Flow Communications has announced the addition of two new clients to its portfolio: the new national lottery operator, Sizekhaya and the tourism group, Tourvest.
The new business wins come as Flow celebrates its 21st anniversary and builds on its recognition as the Best Large PR Agency in South Africa at the 2025 PRISM Awards, presented by the Public Relations Institute of South Africa.
"We are delighted to welcome Sizekhaya and Tourvest into the Flow fold. These wins speak to the kind of partnership-led work that Flow values most," says Tara Turkington, Chief Executive at Flow Communications. "We work alongside our clients to understand their ambitions and challenges, and to deliver communications that are not only strategic, but genuinely impactful."
Sizekhaya, the recently appointed national lottery operator, aims to represent a significant and high-profile addition to Flow's client base. The business aims to play a critical role in generating funding for community upliftment, sport and development initiatives through the National Lottery Distribution Trust Fund, says Flow.
Flow says its role centres on strategic communications and reputation management as Sizekhaya aims to delivers the lottery to the nation, including driving greater accessibility, increased participation and enhanced player experiences.
Historically operating in a business-to-business environment, Tourvest is now expanding into the consumer space, aiming to offer bespoke, high-end travel experiences for affluent global travellers, adds Flow.
The group has appointed Flow to support the digital development of its newly launched consumer-facing brand, Your Africa. The agency's remit involves aiming to develop and entrench Tourvest's consumer proposition across digital platforms, including website development, content creation, social media and performance marketing, says Flow.
"This is a diverse and dynamic group of clients, each at an important point in their growth journey," Turkington says. "Across each of these businesses, our focus is simple: to work closely with our clients and deliver communication that has real impact."
The new client wins aim to underscore Flow's continued momentum and its ability to attract organisations seeking a collaborative, insight-driven communications partner, concludes Flow.
For more information, visit www.flowsa.com. You can also follow Flow Communications on Facebook, LinkedIn, or on Instagram.
*Image courtesy of www.flowsa.com