Ogilvy South Africa Cape Town's top ranking in the region was powered by its secondary credit on Vaseline Verified for Vaseline, a big winner this year from Ogilvy Singapore with Ogilvy United Kingdom London and Ogilvy New York, says The One Club.

The work picked up three Best of Discipline wins (Creator Content, Direct Marketing and Public Relations), the inaugural Best Use of TikTok award, the Creative Marketer Pencil, 10 Golds, two Silver, and one Merit. Ogilvy South Africa Cape Town won two additional Merits for work on behalf of Volkswagen South Africa and Audi South Africa.

The One Show 2026 Top 10 ME & Africa Agency Rankings

  • Ogilvy South Africa Cape Town
  • Accenture Song South Africa Cape Town
  • Promise Johannesburg
  • Impact BBDO Dubai, Joe Public Sandton (tie)
  • VML South Africa Johannesburg, and
  • Leo UAE Dubai, Memac Ogilvy UAE Dubai, TBWA\Hunt Lascaris Johannesburg, VML Riyadh (tie).

The One Show 2026 Top 5 ME & Africa Independent Agency Rankings

  • Promise Johannesburg
  • Joe Public Sandton
  • M+C Saatchi Abel Johannesburg, The Odd Number Johannesburg (tie), and
  • Bananas Johannesburg, Edelman Dubai, Edelman Johannesburg (tie).

Highlights of The One Show 2026 Global Creative Rankings are as follows:

Global Agency Rankings

  • VML New York
  • Rethink Toronto
  • Uncommon Creative Studio London
  • Serviceplan Germany Munich
  • Ogilvy New York
  • Grey México México City
  • adam&eve \ TBWA London
  • FCB Canada (TBWA \ Canada) Toronto
  • Publicis Conseil Paris, and
  • LePub México.

Global Independent Agency Rankings

  • Rethink Toronto
  • Serviceplan Germany Munich
  • Courage Inc. Toronto, Motion Sickness Auckland (tie), and
  • NoA Åkestam Hoist Stockholm.

Global rankings in other categories are as follows:

  • Independent Agency Rankings: Rethink Toronto
  • Design Firm Rankings: By-Enjoy Fujian
  • Brand-Side Agency Rankings: Apple Marcom Cupertino
  • Brand Rankings: Vaseline
  • Brand Parent Company Rankings: Unilever
  • Non-Profit Client Rankings: SickKids Foundation
  • Production Company Rankings: Whitecoat Singapore
  • Music & Sound Company Rankings: Supreme Music Berlin
  • Agency Network Rankings: Ogilvy Group
  • Independent Agency Network Rankings: Rethink
  • Highest Ranked Work: Vaseline Verified for Vaseline by Ogilvy Singapore with Ogilvy South Africa Cape Town, Ogilvy UK London and Ogilvy New York, and
  • Highest Ranked Creative Professional: Debbie Vandeven, Global Chief Creative Officer, VML.

Country Rankings

  • United States
  • United Kingdom
  • Canada
  • France, and
  • México.

Global Region Rankings

  • North America
  • Europe
  • Latin America
  • Asia Pacific, and
  • Middle East & Africa.

The 2026 One Show Regional Agencies of the Year are as follows:

  • Asia Pacific Agency of the Year: Ogilvy Singapore
  • Europe Agency of the Year: Uncommon Creative Studio  London
  • Latin America Agency of the Year: Grey México México City
  • Middle East & Africa Agency of the Year: Ogilvy South Africa Cape Town, and
  • North America Agency of the Year: VML New York.

Rankings can be viewed globally and also by region and country.

The One Show 2026 Global Creative Rankings Methodology

Rankings in each category are calculated by the company that garners the most points overall for winning entries based on One Show Pencils, Merits and Special Awards, allocated as follows: Gold Pencil 45 points, Silver 21, Bronze 9, Merit 3, Fusion Pencil 90, Creative Marketer 90, SDG Pencil 90, Green Pencil 90, Penta Pencil 150, Best of Discipline 90, Best of Non-Profit 90, and Best of Show 135.  

Ranking points are awarded to eligible agencies credited under the Primary Agency listing on a winning entry, including agencies, digital agencies, media agencies, PR or marketing agencies, design firms, type foundries, and brand-side or in-house agencies. When multiple eligible agencies are credited on the same win, the points are divided equally among them. These points determine honours such as Agency of the Year, Independent Agency of the Year, Design Firm of the Year, and Brand-Side Agency of the Year.

If the same entry wins multiple awards within a discipline or in multiple disciplines, the points for all awards and wins are counted towards the rankings, concludes The One Show. 

For more information, visit www.oneclub.org. You can also follow The One Club on Facebook, LinkedIn, X, Instagram, or on TikTok.

*Image courtesy of contributor