Greta Wilson has been in the media relations (PR) industry for 12 years, and her Cape Town-based consultancy, Greta Wilson Publicity, now enters its eighth year.
Respected for personally forging media connections, Greta Wilson’s current clients, in no particular order, include: Northern Cape Tourism Authority (client since 2006); Cape Winelands District Municipality (client since 20005); Federated Hospitality Association of Southern Africa Cape (FEDHASA Cape for Western- and Northern Cape provinces); South African Health Tourism Congress; Southern African Fraud Prevention Service; Hotel Le Vendôme; Cape Music Industry Commission; Twisp Electronic Cigarettes;
Cape Town Festival; Institute of Internal Auditors South Africa (client since 2005); Khayelitsha Festival; Accor Hospitality Southern Africa; Hospitality Investment Partners (HIPinAfrica); Northern Cape Department of Tourism, Environment & Conservation; Fair Trade South Africa (client since 2006); Joshua Galvin Hair Products (United Kingdom); and Frank Fowden Hairstylists.
Working across various sectors, Greta Wilson lives out her client’s brands with passion and conviction as much in her private life as at work. As a long-standing raw foodist vegan, she is committed to living out the buzzwords “People, Planet, Prosperity.” With a special passion for Tourism stakeholder management and relatively unique value-adding (eg events sustainability impact assessments offered to clients), the consultancy is proudly entrusted to the publicity and copywriting requirements for several big name brands and some of the largest international congresses. With an equal focus on public and private sector clients (also parastatal / NGO sectors from time to time), the consultancy has in particular notched up a reputation as understanding the public sector’s Tourism needs, having worked within Cape Town Tourism and as a Trustee of a tourism development foundation deemed in 2006 by the United Nations World Tourism Organisation as “One of the Top three in the World under the category ‘Investment in People”.
Clients serviced have emanated from the following sectors: tourism; arts and culture; environment (the aforementioned three sectors of which particularly passionate); sport; agriculture; food and beverage; wellness, medical and beauty; fashion; FMCG; property; financial services; conferencing and events; publishing; and property.
As a means of helping clients achieve best bang for their particular budget, the consultancy frequently collaborates closely with long-standing entrusted and equally passionate associates and niched (specialist) suppliers on a sub-contractual / joint venture or consortium basis (with a strong emphasis on BEE wherever possible), services offered are: stakeholder management (particularly within the Tourism sector); copywriting (of which most Greta Wilson personally generates): editorials / advertorials / brochures / annual reports / speeches / media releases / websites / newsletters & eNewsletters / documentaries / Powerpoints; conventional public relations offerings; crisis communications; media preparedness training in communities; conference media centre management; tourism & agriculture-focused media trips; media perceptions audits; events sustainability impact assessments; interview training; market research; nomadic marketing; graphic design; photography; translations; promotional DVD production; facilitation; effectiveness ratings for development interventions; niched VIP guest lists; sponsorship raising; events management, including ‘hidden gems’ entertainment offered to clients.
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