Here’s your moment to be part of PurePlanet’s first carbon reduction initiative: Car Free Friday.
Pledge on
www.pureplanet.co.za that you will get to work and back without your car on 3 December and not only are you taking your first step towards a greener future but you could win hot prizes from Vida e Caffe or Adidas. Text ‘carfreefriday’ to 36673 and you could stand a chance to win first prize: Vida e caffe coffee everyday for 2011. Or the second prize of an Adidas originals Grun Collection Hamper.
Commenting on the system and initiative, founding member Rob McCulloch said: “PurePlanet is developing a proprietary tool that will make a real difference to businesses and individuals who are increasingly determined to become more ‘eco-logical’ but don’t know where to start. We are elated to see the first PurePlanet initiative “Car Free Friday” being adopted so broadly.
Brands such as Nokia, Vida e caffe and Adidas are aligning themselves with Pure Planet – so why don’t you? Show your support, and check out some of their recent videos, by visiting the Pure Planet page on Facebook and logging onto
www.pureplanet.co.za.