go4word will continue to grow their digital marketing portfolio by implementing a digital and social media strategy for G.I Lean together with a traditional and non-traditional publicity campaign aimed at the South African market.
G.I Lean is a top selling lifestyle brand in the diet supplement category that encourages consumers to lead a healthy lifestyle by combining a low G.I eating plan with the correct balance of exercise and suitable supplementation .
More to Life Health (Pty) Ltd., a pharmaceutical manufacturer based in Ballito, Kwa-Zulu Natal, manufactures and markets an established portfolio of brands including Patrick Holford Health Supplements, G.I. Lean, Hot Toddy, Erex and Pro Collagen. Go4word was recently commissioned to implement a social media campaign to for the Patrick Holford Health Supplement range in South Africa.
“The communications task is to successfully reposition the GI Lean brand and sustain the brand’s dominance in the diet supplement category, a challenge any agency would relish. We are excited to be working with More to Life Health on another of their best selling brands”, says Karen Lowe joint MD at go4word.
To contact go4word call 021 461 4669 or visit
go4word.co.za/