Dlamini joins TRA after a four-year stint with Media and Investor Relations agency Financial Dynamics where he acquired strategic account management expertise and an in-depth understanding of consulting PR while servicing a number of clients, that include Tourism Grading Council of South Africa, The Competition Commission of South Africa, Miranda Minerals, Alexander Forbes Risk and Insurance Services and Vodacom South Africa amongst others. His introduction into the practical world of PR began at the Gauteng Provincial Legislature in 2006 where he trained as an intern, a role that exposed him to the dynamic nature of PR and fuelled his passion for media relations.

Head of PR at TRA, Bongiwe Moeli, says, “We are pleased to have Dlamini who we regard as a strategic fit to the team. He brings with him valuable expertise having worked on blue chip and global corporate business accounts. We are confident that this appointment will advance our efforts towards providing quality service to our clientele.”

A University of Johannesburg graduate in Public Relations Management, Dlamini will serve as support to key accounts that include Pro Sano Medical Aid Scheme, Tasima and SacOil among others, and will be responsible for the coordination and execution of all PR requirements aligned to clients’ campaigns.